Browse Items (11 total)

http://dighist.fas.harvard.edu/courses/2015/HUM54/files/original/8a0ef9bc2847f653e2dd73aa64dba780.jpg
A map published by Eicher Goodearth Ltd. of Mumbai roads and landmarks, and used in a promotional advertisement by Hindustan Petroleum Ltd. – “HP Gas.”
http://dighist.fas.harvard.edu/courses/2015/HUM54/files/original/ed56e399771f32d2aa55fa981b3cb888.jpg
The flipside of the map, which displays a key, index, and sizable commercial advertisement.
http://dighist.fas.harvard.edu/courses/2015/HUM54/files/original/255bd4f3ccdad6ecaeff4a4e206e7bcb.PNG
This portion of the map features the rather large advertisement by HP Gas. Note that it is written in both English and “Hinglish” but features Indian persons, and so is aimed towards a multilingual Mumbaikar community.
http://dighist.fas.harvard.edu/courses/2015/HUM54/files/original/c0c39e20aa3ac98a4a25aabfda13274c.PNG
The map legend is rather thorough for a promotional advertisement and thus imbues the map with distinct cultural and practical value.
http://dighist.fas.harvard.edu/courses/2015/HUM54/files/original/e0f991b7f23dfa2cb9c1adb35c2225e3.PNG
A portion of the map capturing southern Mumbai. There exists many features of this area, but the icons marking the locations of HP Gas dealers stand out as being significantly larger, less we forget the true intent of this map’s distribution.
http://dighist.fas.harvard.edu/courses/2015/HUM54/files/original/c4a367641ebafe3348373e31f6e6ed4e.PNG
This portion of the map communicates the diversity of Mumbai as a result of an increasingly globalized world. Note the numerous different religious institutions in the area and the alternating between English and “Hinglish” for location names.
http://dighist.fas.harvard.edu/courses/2015/HUM54/files/original/653ce3becf347834e7c25d54c68b6b86.jpg
The Rajabai Clock Tower is one structure remaining from the era of the British Raj, its style drawing a parallel to “Big Ben” of London.
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